DJ Steve Aoki is now among a select crowd of famous individuals to buy into the eSports world.
In recent years eSports has exploded and we’re now seeing more interest from investors from all walks of life. One of the most recent investments is from Steve Aoki, the popular DJ from North America.
If you know anything about Steve Aoki then you’ll know that this latest venture from the DJ makes perfect sense. Aoki has had an interest in video games from a very young age, and his passion has shown in spades in recent years. In 2014, for example, Steve Aoki went up against Kid Ink in a best of five for charity in Ultra Street Fighter 4.
The new acquisition isn’t a full out ownership, but instead, Steve Aoki has invested financially into an eSports organization named Rogue GG, giving him part ownership of the company. Currently, Rogue GG owns two different teams, one for Overwatch and another for Counter Strike: Global Offensive.
As it currently stands, Counter Strike: Global Offensive has the healthiest eSports scene for any competitive first person shooter, with multiple million dollar prize pools hitting the news this year alone.
Overwatch on the other hand is another competitive shooter. Whilst Overwatch is fairly new, the eSports world has been quick to adopt it and it’s growth in eSports is proving to be the fastest we’ve seen.
In the past, other famous individuals have invested their earnings into eSports organizations. The most famous of these is of course Shaquille O’Neal.
Shaq is a part owner of an organization named NRG eSports – this company is also owned by Gerard Kelly, Andy Miller and Mark Mastrov.
Currently, the NRG organization is best known for their League of Legends and Counter Strike: Global Offensive teams, but this organization has branched into a variety of other games since the acquisition. NRG now has teams and players for League of Legends, CS:GO, Overwatch, Super Smash Bros, Smite, Hearthstone, Rocket League and even Runescape.
Rick Fox also owns his own eSports team outright. Not only does Rick Fox own the eSports organization called Echo Fox, but he founded it himself because of his interest in competitive gaming that extended from the interest he found whilst playing games with his son.
Rick Fox has since acquired a League of Legends team from Gravity Gaming and has a North American CS:GO roster with star players such as Freakazoid and Seangares. Echo Fox also owns a Call of Duty Roster and two players for Street Fighter V and Super Smash bros.
With the kind of financial backing and exposure that individuals such as Shaq, Steve Aoki and Rick Fox can offer, the future of eSports certainly looks promising.
Recently eSports has made it to the TV screen on TBS for a new show called E-LEAGUE. Casted in a similar way to traditional sports games, it’s one of the biggest TV spots the eSports world has had in some time.
Twitch viewership for eSports games is still on the rise, too, and many game developers and publishers alike are now focusing on putting back some of their profits towards new prize pools and tournaments. The recent HCS 2016 Halo World Championship saw a massive $2,500,000 prize pool with thanks from DLC crowdfunding.
Similarly, the upcoming Capcom Cup, which will take place in December at PlayStation Experience 2016 in Anaheim, is expected to have a $400,000 Street Fighter V prize pool thanks to DLC profits.
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