What LG asks from 4,000 people?

What LG asks from 4,000 people?

What can consumer expect from LG‘s coming and latest smartphone flagship? Few weeks from the official debut of this phone LG will let four thousand people test their latest smartphone flagship.

The Announcement.

Last Tuesday, LG announced their plan to choose four thousand people in 15 markets to “test drive” the LG G4 for a few weeks before its official debut. The aim of this plan is to let consumers experience the Android handset for themselves unencumbered by basic speed tests and benchmarks, according to LG.

In a statement, the president and CEO of LG Electronics Mobile Communications Company, Juno Cho, said that “Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public.”

The Launching.

An invitation was sent to the media last month that the next-generation smartphone is expected to launch on April 28.

The soon-to-be LG’s latest smartphone flagship is the 4G, 4G faces challenge as its successor has help the company got the highest-ever market share in North America what can 4G bring? Also, it will face another challenge as it will compete against Apple’s iPhone 6 lineup and Samsung’s upcoming Galaxy S6 phones.

What is the purpose of the test drive?

LG is hoping to get more exposure for its smartphone before it launches, apparently LG expects to generate more publicity from consumers applying for the program through social media, where word about the handset will spread like wildfire During the test drive period, participants will be given various unspecified assignments to complete, and mind you prizes will be awarded to participants.


When LG announce this plan, it is LG’s one of many marketing strategies to create noise about its latest flagship phone, undeniably it faces greater challenge in the realm of smartphone market but with greater measures applied to its marketing strategy LG will definitely stays afloat.


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