Just recently, Opera released their built-in ad blocker for their browser which can be used for the desktop and Mini mobile versions of the browser. With the use of this feature, it can speed up a website and make it load faster as much as 89-percent. Furthermore, it allows a 45-percent faster browsing experience than what other third-party ad blockers can do. There are no extra extensions or plug-ins needed to make the feature work.
Opera Browser Now Has a Built-in Ad Blocker
For Opera desktop users, they can opt to make use of the ad blocking technology by heading on to the shield icon located at the address bar. Clicking on it will toggle its activation and deactivation. The icon will turn blue when in use; otherwise, it will just be grayed out when it is not being used. Once you’ve disabled the ad blocking feature to a particular website, that URL will automatically be added into an exception list. This list can be managed by going to the browser’s settings. In there, you are also able to check out how many ads have already been blocked in a page and for your overall browsing experience. There are also benchmark speeds that can be viewed from your browsing with and without advertisements.
As for users of the Opera Mini mobile app, you can visit the “O” menu found within the application. Tap on it, then tap the data-savings summary. After which, toggle the “Block ads” on or off (depending on what you want to do). For the iOS version of the app, the feature will be available in Turbo mode. For Android devices, the feature works for both data-saving and Turbo modes.
Krystian Kolondra, the senior vice president and head of Opera for computers, stated the following in a March statement: “Growing demand for ad-blocking tools tells us that the current approach to advertising is damaging user’s online experiences. It interrupts your Web surfing, slows down your browser, and, at Opera, we want to fix it.”
In celebration of the release of the built-in ad-blocking feature, the company is even hosting a giveaway over at their Twitter account. The post pertaining to the giveaway states, “Users can enter by sending screenshots of their Opera browsing speeds to @Opera.”
Aside from Opera, Adblock Plus also took a similar step in the previous year as an introduction to their own Adblock Browser for the Android mobile platform. This mobile browser promises to block intrusive ads and can even save battery life.