Microsoft – Taking Cues From Facebook to Shake up the Competition

Facebook is known as the king of social media as it racks up billions of active users each day, and Microsoft took notice of the portal’s overwhelming presence within the World Wide Web. It has now also been quite a while since the social media giant came to be. Children, teenagers, adults, and even our grandparents can be seen actively posting status updates, pictures, and videos in their Facebook accounts. Therefore, the tech giant aims to shake the competition up by ensuring every Office app comes to every device under the sun.

Microsoft - Taking Cues From Facebook to Shake up the Competition

Microsoft Raises the Bar of the Competition

Microsoft CEO, Satya Nadella, states that in order to meet the competitive threat, they ensured that Office will be available with every device possible where it can be installed. These include PCs to Macs, and even on iPhone and Android mobile phones.

During the recently held Microsoft Build event, the tech giant showcased various options and efforts that are designed for Office to make it stay relevant in the ever changing world. Even though the firm did not specifically mentioned Facebook as part of their strategies, there are many obvious parallel thoughts between the social networking portal and the tech firm’s game plan for Office.

The key here is to fully take advantage of the data being placed within Office, which is the same way Facebook thinks up and manages their updates. This strategy is also very similar to what the social media company is doing to make it the behemoth in the tech industry of today. In order to pull this off, Office will have to make itself as hard to be replaced as Facebook.

One of the huge benefits of using Facebook as a main tool for posting updates and engaging with other users is because of how well the social media turned their acquired data into their very own competitive armament. What Facebook does is that they take your photos, videos, likes, and shares that are viewable to the general public (as you can turn them to Private if you so desire). This makes it for their billion-plus members to browse and search.

Using a similar method, Microsoft would have to turn the information gathered from its also billion-plus users from Office into something that would make it a very indispensable tool (or rather, tools). Albeit Office is used mainly for creating documents, spreadsheets, and presentations, the suite of tools is not a social media platform. Therefore, the tech giant needs to deviate from the way Facebook handles things by quite a bit.


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