Microsoft – Slowly Phasing Out Lumia’s Social Presence

Microsoft recently shut down the account of Lumia Voices over at social media platform, Twitter. This delivers all types of speculations and rumors about the life of the smartphone line. It has been seen for quite a while that the Lumia brand is struggling to keep up with the likes of iOS and Android mobile platforms. Could this signify the slow death of the consumer smartphone line?

Microsoft - Slowly Phasing Out Lumia's Social Presence

Microsoft Just Recently Shut Down Lumia Voices Twitter Account

In what could only be known as a very saddening tweet by the Lumia Voices account, it makes it very hard to believe that Microsoft has any faith left for its Lumia smartphone line. Said tweet contained, “ANNOUNCEMENT: On April 12th this account will close. Thanks for all your support. Please follow @Lumia and @Microsoft for the latest news.” This was posted on March 29, 2016.

This could mean that it is a slow death for the Microsoft Lumia line of smartphones. However, it does seem very unthinkable why the company would be closing down a $7.2-billion investment that was just made a few years ago. However, the tech giant appears to be changing their business approach with its mobile phones. They are seen to be ditching out the social element and lean their efforts more towards the business phone space.

In hindsight, the Lumia Voices account did say that the any Lumia news would be handled by the main Lumia Twitter account. Therefore, the main Lumia account will now provide both support and news. However, representatives who are handling the Voices account did not disclose any further information pertaining to the shutdown. They did, however, indicate that there will be a follow-up announcement soon.

As for the Lumia community pages, the activity within the community is found to be dwindling down as well and the pages are now mostly on life support. While the Lumia Facebook page seems that it is still actively maintained, much can be said about the device blog. Said blog is now down to only one post per month.

With rumors about the Microsoft Surface phone already, well. surfacing around the World Wide Web, it still begs the question, what are the plans for the tech giant for their mobile division? Perhaps a more business-centric approach is the way to go. There is still no signs if the company is moving down within the tech industry, but it is clear that the mobile department does need some work (or miracle).


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