McDonald’s, the globally popular fast food chain, is planning to install Samsung Galaxy tablets across majority of their UK restaurants. With the devices, customers will be able to browse their social media accounts, use the web, and even play games while they’re eating at the place. The company is rolling out the tablets widely after recent trials of placing the devices on over 250 restaurants to have proven to be a hit with customers.
McDonald’s Installs Samsung Galaxy Tablets to Their UK Restaurants After Success of Initial Tests
A McDonald’s spokesperson has told Mashable the following pertaining to the topic: “We have installed tablets in over 250 of our restaurants since they were first introduced in June 2014. They are a popular addition to our newly refurbished stores and have been enjoyed by millions of customers since their introduction.”
The fast food giant, which has branches in a lot of regions across the entire globe, has commissioned the services of software company SOTI in order to provide the software for the tablets. The restaurant would not disclose the specifics as to what type of Galaxy tablets would be installed within their UK branches.
“Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ program bring us closer to the way people live their lives today,” said head of IT Restaurant Solutions and Service at McDonald’s UK Doug Baker in a statement.
This is not the only time that the popular fast food restaurant has been seen to be testing out newer technologies for their products, services, and customer satisfaction goals. They have been known to be experimenting with other kinds of tech in its restaurants as of late. For instance, they had introduced a touch-screen interface for self-order stations in some United Kingdom locations in order to reduce wait times and long queues. Aside from that, they’ve also tried out touch-screen kiosks which would let customers select options to accompany their meals. These options will then be delivered to their table once selected.
Furthermore, there’s also the McDonald’s virtual reality headset that was previously revealed. The headset, which is available in Sweden, is targeted for a generation of kids who are always used to having screens around. In one US study, it had found that 72-percent of 6 to 17-year-olds would have at least one type of screen found in their own bedroom.