IMAX – Teaming Up With Starbreeze for Virtual Reality

IMAX has recently revealed that they will be pushing their plans in order to create content for Starbreeze’s StarVR headset. While many consumers are troubling over the fact on where to spend hundreds of their hard-earned dollars to, such as towards the Oculus Rift, the HTC Vive, or the PlayStation VR Headset, Starbreeze is looking towards a different kind of deal for their own VR device.

IMAX - Teaming Up With Starbreeze for Virtual Reality

IMAX Corporations Aims to Bring Customers Outside of Their Homes With the Use of Starbreeze’s StarVR Headset

The partnership between IMAX and Starbreeze aims to assist in installing StarVR kiosks and experiences in several locations around the globe. The former company also announced recently that its VR camera in collaboration with search engine giant Google, and it confirmed that the content that will captured using the device works with the StarVR headset.

These location-based experiences will roll out to at least six sites this year. However, no details are disclosed at the time of writing as to where these six sites would be. The company did note that they will aim towards certain multiplexes, along with some tourist attractions and shopping centers, as to where they will be placing these experiences. The company, known for their immersive cinematic experiences, is now fully embracing the thought of virtual reality. This is a business in which analysts predict will generate almost $140-billion in revenues come 2020.

The IMAX Corporation has already established itself within the theater industry as they provide tools that enable filmmakers to capture wider, and more detailed images than what the normal cinematic experience can deliver. Now, they are aiming their strategies towards virtual reality.

StarVR is quite similar to the likes of the Oculus Rift or the HTC Vive, but the key difference is that it has a 210-degree field-of-view. This is twice the field-of-view than that of the Rift or the Vive. And now, IMAX wants to make their content to take full advantage of that wider field-of-view while also leveraging their many locations around the globe.

IMAX chief executive officer Richard L. Gelfond stated the following in a canned statement that he wants his company to continue to “innovate and find new platforms” for “The IMAX Experience.” “We believe VR is an area that holds tremendous promise and is a natural progression for IMAX given our established worldwide brand presence, our immersive entertainment technology know-how, and strong industry relationships with filmmakers, studios and exhibitors,” explained Gelfond. “Just as IMAX provides the best cinematic experience, Starbreeze is a pioneer in the burgeoning VR market and its headsets will deliver a wider, ‘IMAX-like’ field of view to allow consumers to see, feel, move, and play in new worlds in a powerfully immersive and realistic way.”


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