The Apple Store opened its first location 15-years-ago and the company pioneered a spare, minimalistic, and very clean layout. This look quickly caught on towards other traditional chains as they followed suit with the minimalistic approach. Jumping towards the present time and iPhone sales are now slowing down. However, this is not all bad as now the tech giant is keen on upgrading their shopping experience to recover some of their handset’s lost magic.
Apple Store Renovating Their Locations to Recover Some of the Lost Original Magic of The iPhone
The reboot in the design of the Apple Store was led by design chief Jony Ive and Angela Ahrendts. Both of which have worked at Burberry before joining the Cupertino, California-based tech firm two years ago as they did run the retail operations of the famous clothing store. The new tech stores are supposed to evoke a town square. However, the design is not entirely new since there are many malls around the globe that evoke such a look for years.
The idea here is that when customers go inside the store, they would be able to geek out on all the gear that’s displayed. Furthermore, they can also learn how it all works together as opposed to just going in and reading a few snippets of Apple’s products. If the design concept does work, then you will be able to dive into the Apple ecosystem of hardware, services, and content.
As for the flagship location for this new designed, which opened on Saturday at San Francisco’s Union Square, boasts 40-foot-tall doors that open into the square. Then, on the inside, it comprises of five departments, or what Apple prefers to call them as “features.”
These “features” are The Avenue, The Forum, The Plaza, The Boardroom, and the Genius Grove. For The Avenue, here you will be able to purchase Apple’s many popular products such as the iPad, iPhone, the Apple Watch, or a Macbook. In The Forum, it boasts a 35-foot-wide, HD video screen and it will bring about game nights, music-video premiers, and other offerings. In The Boardroom, this space is for Apple’s business customers wherein the tech giant has been seen to talk about partnerships with other firms in recent years.
The Plaza in the Apple Store is a park-like space and only a few select stores will have it. It features round-the-clock free Wi-Fi, and it will even have concerts every weekends. Lastly, the Genius Grove is where Apple applies their expertise under a canopy of trees.