BlackBerry has returned after a long absence with the BlackBerry Priv. The handset has both a capacitive touchscreen and a physical keyboard; in which the latter feature is one of the company’s standard traits for their smartphones. The Priv delivers strong performance that is found in a sleek, solid package. There are subtle tweaks to the Android OS that are found to be useful. However, many people of today are accustomed to the idea of living with smartphones without physical keyboards. The idea only stuck within a few of today’s consumers. Nonetheless, BlackBerry tries to get back into the competition with their latest smartphone offering.
The BlackBerry Priv is the Company’s Return to the Smartphone Industry
Looking at the design of the BlackBerry Priv, it has a 5.4-inch AMOLED display that packs a 2,560 by 1,440 pixel resolution. The display has a 540ppi pixel density, and weighs 6.77-ounces. Its best feature is perhaps that authoritative “slap” when you slide the phone open or close. But that’s a bit of an exaggeration. While it does feel a bit “classy,” the physical keyboard may not appeal to many customers since most people are now attuned to the ways of the touchscreen display.
When the phone is “open,” the 5.4-inches will grow by 3.04-inches to make a total of 5.7-inches. The display is coated with Corning Gorilla Glass 4, which has a relatively high pixel density as compared with a phone with 1,440p resolution. The screen display is sharp and clear, and images even look attractive. There are even those who might call this Blackberry’s signature style.
For those who have already known a BlackBerry handset in the past, know that the BlackBerry Priv smartphone is also designed for that purpose; that purpose being productivity. When you pick up the Priv, then you’ll know stuff is about to get done. With a physical keyboard, the room for error is marginally small as compared to typing with an on-screen keyboard. However, said physical keyboard is a bit narrower than the company’s previous phones. Hence, those with larger fingers may have trouble typing using this keyboard.
The Priv also comes with Android 5.11 Lollipop, which also makes this the phone that officially ditches the old BlackBerry OS. However, there is still the BlackBerry Hub to make users be filled with nostalgia. Do take this as a benefit because BlackBerry’s Achilles Heel before was the intense lack of apps to support their systems. Now that you get Android with the package, you also get to access Google Play store and all of its offerings.
The BlackBerry Priv is a great overall performer and is a great welcome back for the company that has been absent in the smartphone industry for quite some time. However, even with the addition of the physical keyboard, many people of the today would still rather stick with the on-screen keyboard of touchscreen devices.