Asus ZenFone Zoom Review – 3x Optical Zoom, on a Smartphone Camera

The Asus ZenFone Zoom is heavily marketed by its ability to have 3x optical zoom, which is a feature that most, if not all other modern-day cameras do not have. Most smartphone cameras only feature a prime lens with digital zoom. Many would rather steer clear from digital zoom as it is not even a viable option as it will bring down the quality of pictures and videos by quite a bit. While the addition of the optical zoom is a welcoming feature, it seems Asus may have forgotten, deliberately or not, about a whole lot of things in terms of user-experience.

Asus ZenFone Zoom Review - 3x Optical Zoom, on a Smartphone Camera

The Asus ZenFone Zoom Has a Spectacular Zoom Function, But That’s About the Best Thing it Has

What the Asus ZenFone Zoom that immediately makes it remove itself from the norms of the competition is its camera’s 3x optical zoom range. It is also equipped with laser autofocus, manual camera controls, and optical image stabilization. All of which translate to better images, well at least it has the potential to do it.

While the pictures do come out pretty stellar for a smartphone camera, it doesn’t quite live up to expectations. Opening up the camera app produces a slow start, and the sensor quality is just average. It has no 4K video recording, but this may not be an actual deal-breaker since there are still many mobile phones that do not sport this feature. Still, it would be quite welcoming if it had such a functionality.

Even though the ZenFone Zoom does include an optical zoom lens, there is reason why many manufacturers steer clear from it – it makes the device bulkier and bigger. Asus may not be too worried about that and have already taken that into account. It comes into the market with measurements of 6.3 x 3.1 x 0.5-inches for its dimensions, and it weighs 6.5-ounces. Therefore, it is larger and heavier than the likes of the Nexus 6P and Moto X Pure.

Bulkiness and largeness aside, the Zoom is perhaps the most beautiful Zenfone you can lay your eyes on. It has a sturdy metal frame and its back has a burnished-leather finish. This is the kind of material you would see in many cameras of today. The back panel can also be removed to reveal a microSD card.

Still, perhaps the only redeeming quality of the Asus ZenFone Zoom (aside from its design) is its zoom function. The phone only has average performance, the user-interface seems dated, and Asus includes a lot of bloatware right out of the box.


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