Apple Pay – Working Rapidly to Expand to All Markets

Jennifer Bailey, Apple Pay Vice President, says that the company is “working rapidly” in order to get the mobile payments service to be available in other markets, particularly that of Asia and Europe. According to a report from the Cupertino, California-based tech firm, the service is now available in six countries.

Apple Pay - Working Rapidly to Expand to All Markets

Apple Pay Wants to Expand in Asia and Europe

Apple has a lot of products and services that have already expanded to different corners around the globe, and now the company wants to let Apple Pay be available to more regions. At this point, it is aiming to add towards the rising competition in mobile payment technology in rapidly advancing towards Asia and Europe.

A report did come right after Apple had declared that it is “working rapidly” in order to bring their mobile payments service to more markets, and the company plans to expand the service to Asian and European markets. The firm is now looking towards its own interest into creating an assurance that it will be available in all of their important operating markets, as per the vice president of Apple Pay in which she told in an interview with TechCrunch.

The first country in Asia that will gain access to the mobile payment service is China and Singapore will follow next. However, Singapore is amongst the latest countries to see the service rolled out ever since it was introduced in the previous month.

As it puts more of their efforts to make a difference, Singapore has been seen to be more of a potential for the company’s mobile payment system due to it now being able to support five major banks in the country. These banks covers 80-percent of cards for Singapore.

At the time of writing, the service is already available in United States, the United Kingdom, Australia, Canada, and two more countries. However, the firm has declared that it has decided to expand the service even to Hong Kong quite soon. But the company is still reluctant with regards to their next plans for the future of the service.

The company is looking to bring Apple Pay to other countries such as Japan, Hong Kong, and Brazil earlier or by the end of the year 2016. However, there was no time frame that was given for such plans to come into fruition. To summarize things, Bailey was found to be excited over the position of the service as it strengthens its hold in markets wherever it is available.


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