Samsung is now the leading brand in the global smartphone market. That is what a group of researcher said on Wednesday. For the first quarter Samsung beat Apple.
Samsung vs. Apple in terms of market share
Samsung held 24.5 percent market share as the company sold 82.4 million smartphones in the first three months of the year, IDC said.
Apple on the other hand sold a total of 61.2 million iPhones and adhered an 18.2 percent market share in early 2015.
Compared to Samsung’s performance last year the company had experienced seven percent sales decrease for the units being sold, yet it surpasses Apple’s iPhone sales making Samsung now the leading mobile maker.
What affected the change of lead for the giant companies?
There are considerable factors that affects both the companies, and these factors are clearly favorable to Samsung as it now takes the lead. Samsung had just successfully launched its latest twin smartphones by the end of the quarter in April, while the iPhone’s sales have covered the holiday quarter.
According to surveys Apple and Samsung were virtually tied with around 20 percent each of the market in the fourth quarter.
IDC analyst Anthony Scarsella said, “The challenge made by Apple for the top spot in the fourth quarter returned to a clear lead for Samsung in the first quarter, despite the soaring global demand for the iPhone 6 and 6 Plus.”
He added, “Samsung’s shipments, given that the S6 was not launched into the market for the full quarter, were driven by large volumes into emerging markets and steady demand for its midrange and lower-priced smartphones.”
The smartphone companies and their ranking from market shares figure:
- Samsung >>>> 24.5%
- Apple >>>> 18.2%
- Lenovo >>>> 5.6%
- Huawei >>>> 5.0%
- LG >>>> 4.6%
There is an overall increase of 16.7% for the smartphone market. This could only mean that smartphone business has a strong public demand as consumers are never tired of anticipating for what should be the next mobile flagship that each manufacturer has to offer. Indeed smartphone are still revolutionizing.