Something you may have detected about Android Wear is that it is pretty darn affordable. Actually, it’s fundamentally impossible to spend more than US$500 on a Google-powered smartwatch. Or, it was. Undoubtedly, the chuckling Swissmen of the luxury watch business also have noted this point. Their answer has been to dress Android Wear upward in something a little more proper – titanium and crystal sapphire, with some custom watch faces that repeat Tag’s classic watch designs but add nifty smart touches like sub-dials that relay information from programs – and to bump the cost up by about four times. It won’t give your bank balance the beating that Apple’s gold Watch Variant would dish outside, but the Connected definitely is not economical. Interestingly, Tag Heuer is offering anyone who purchases their Joined smartwatch the opportunity to trade it in (with some more of your money) for one of its mechanical Carrera watches after two years. Seems like they’re still keen on selling loads of those, if this entire smartwatch matter does not work out.
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