Sony A68 – The Company’s Return to the Cheap DSLR Market

Sony has been creating massive attention as of late with their line of high-end mirrorless cameras and DSLRs, but that doesn’t mean that they have totally forgotten about the low-cost market as they introduce the new Sony A68 to those who want better pictures at a more reasonable price.

Sony A68 - The Company's Return to the Cheap DSLR Market

What’s New for the Sony A68?

The enhancements found in the Sony A68 make it a worthy upgrade from its predecessor, which is the Sony A58. Even though there are noticeable improvements, these upgrades just seem a step forward rather than a big jump. However, it should not be forgotten who the tech giant is aiming for this DSLR and that is for the low-end market. Therefore, this can be a great entry-level camera for those who want to start taking better images as compared to their smartphone cameras or compact digital cameras.

There is an improved autofocus system in the Sony A68 DSLR as compared to the A58. The camera now has the more recent “4D” autofocusing system. This feature debuted with the A77 II back in May 2014. This functionality expands the autofocus points across more of the image area, instead of just within a short area within the center of the viewfinder. It also distributes these points more accurately through phase-detection points over a wider area in the center. This feature is a great addition for a DSLR that is aimed at the lower-end market.

There are also updated imaging components for the A68. Although it is not entirely a new sensor, the device does inherit the Bionz X image processor, which can recently be found in the latest of Sony’s cameras. With this processor, the camera should eke out a little better during low-light photography, and do slightly better when it comes to low-light autofocusing. It can also provide a faster flash sync speed of 1/250 second.

Another thing that’s upgraded within the A68 is it has better video encoding. In addition to raising its HD recording from 1080/24p to 1080/30p, the company has also incorporated the current XAVC S codec. Through this codec, it can offer more efficient encoding and at higher quality.

These (among other features) are a great addition to the new Sony A68. However, this is probably just a move on Sony’s part to offer a DSLR to compete with other companies for the low-end markets. As such, the updates are wonderful but there are some speculations that Sony could have done more for this camera.


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