SEO – Game Plan for Impatient Marketers

Search Engine Optimization, or SEO for short, is a long-term strategy, and those who are impatient to get results will only get kicked in the behind by search engine algorithms. Ergo, you would have to work hard to develop a highly optimized website for readers and search engines to take notice. For the impatient marketer that is just starting out in the realm of optimizing their website, not noticing results quickly can be disappointing. However, do know that constant updates and the proper way to do things are key to a grand victory.

SEO - Game Plan for Impatient Marketers

Don’t be an Impatient Marketer When You’re Doing SEO

When you’re starting out for SEO, one of the first things that you have to consider is optimizing your website for mobile. So how do you know if you’re website is optimized for mobile use? If you’re not sure, you can take on Google’s Mobile Friendly Test. In there, just enter the URL and Google will tell you in mere seconds if you’re website is fit for mobile devices or not.

Why is this important? Because this is one of the early steps in gaining a good start in the realm of Search Engine Optimization. At the time of writing, there are reports that say people in the United States are now spending 61-percent of their time online with the use of a mobile device. Therefore, if someone accesses your website through a mobile phone, tablet, or similar device, and it is not optimized, then they are more likely to leave the page as quickly as they came in. This is called bounce rate and it is one of the determining factors for good site optimization. Simply put, the lower the bounce rate, the better your site will rank in search results.

Once you’re done making sure that your website is mobile-compatible, then the next step to do is to make sure your website has a sitemap. But what is it anyway? A sitemap will allow search engines detailed information about what pages are found within your website. This makes the pages in your site a lot easier for search engines to crawl it. There are services around the Internet that can create sitemaps for you.

There are many other onsite and off-site SEO efforts that you should take note, but the key here is to continue the proper way on doing them to garner results in the long run. Optimizing your website is never an overnight thing.

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