Search Engine Optimization – Basics to Follow for Small Businesses

Published: 29 April 2016Updated: 10 May 2016

There are many who do not care much about search engine optimization (SEO). Well the fact that this online topic is very vital, especially if you are into business and you want an easier way for potential customers to find you online. 97-percent of Americans use the Internet to search for local businesses before they go out and about in town to physically search for offices, restaurants, and other establishments. Many people would always be online, whether it is on social media or just searching around the World Wide Web for information. Because of this fact, then it is by no means that you should do away with the idea of optimizing your business’ website over the web.

Search Engine Optimization - Basics to Follow for Small Businesses

Do Search Engine Optimization for Your Small Business

One of the first things that you should do for your search engine optimization operations is claiming your Google+ local listing. It might be hard to believe, but there are approximately 50-million Google business listing but there are only about 20-percent of those that have been properly claimed. These are free listings, by the way, so why not take advantage of it and verify yours. Be sure to fill in as many details for your firm as possible, and be sure to include the correct name, address, phone number, and website of your business.

Good search engine optimization is all about clearly communicating about who you are, or rather what your business is all about. It is also vital that your customers would be able to easily find your company’s website when they input a particular search string. Therefore, your website’s title (not the name of the website) should be something like “company name | location/service | phone number.” Furthermore, it is also important to include your location and category within your website’s headline.

Google+ is not the only place wherein you can place an online listing as the Internet is literally crawling with online directories. There are websites such as Yelp, Bing, Yahoo, and even your local Chamber of Commerce will allow you to list your business to them.

Lastly, in order to make your website stand out, search engine optimization is also about updates; and what better way to update your website than to make sure that you regularly put out new content. Therefore, add a Blog page on your website and regularly update said page with useful content. May it be news, tips, or other things, as long as you provide your potential customers (and search engines) for something to check back on your website.


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