Rolls Royce is primarily known for their line of elegant vehicles that are targeted for the higher-end markets. As of late, they have recently added to their premium line of wheels, but those wheels are not found in a car but that of a series of luggage. The Wraith luggage collection is a nice addition to the famous automaker’s product line and it does mimic the firm’s targeted price point for their vehicles as the bags won’t be easily available for everyone.
Rolls Royce Brings the Luxury Into Bags With the Wraith Collection
Rolls Royce is known to be one of the world leaders in the art of true luxury conveyance. The company has now extended their expertise with regards to mobility from vehicle designs to a suite of elegant luggage which is called the Wraith collection. It comprises of two Grand Tourer valises, one Garment Carrier, and three Long Weekender bags.
The Rolls Royce Wraith Collection was conceived by the company’s Bespoke Designer Michael Bryden as well as designed by the automaker’s Bespoke Design Studio which is led by Giles Taylor, Director of Design. It was meticulously designed to be housed within the luggage compartment of a Rolls-Royce Wraith. Furthermore, and just like every car made by the premium vehicle manufacturer, the luggage can be commissioned towards a customer’s exact specifications.
For the creation of the luggage line, counsel was sought from the experts that were already accustomed to handling discerning luggage for individuals. The automaker’s design team had conversed with Head Butlers that are from some of the world’s most illustrious hotels. These Butlers offered insight into the interaction between their guests and their guests’ belongings.
For them, luggage is not something that you would only see an expression of style but also as a wardrobe that a person has brought from their home. Furthermore, it is very vital for entrepreneurs, as well as captains found within the industry, to adopt a more transient lifestyle.
As the collection reflects of the motor vehicles of Rolls Royce, the Wraith luggage collection has refined visual aesthetics, and every piece of the set is enveloped with state-of-the-art engineering. For instance, rapid prototyping was used in the development of the Long Weekender bag. This allowed the firm to test the ergonomics of the luggage, more specifically that of its handle, repeatedly. Hence, it ensures that the luggage is effortless to carry around. There are even subtly references to the marque which can be found in the form of discrete fastenings.