Razer is a brand best known for creating high-end gaming peripherals such as computer mice and keyboards. They are also in the competitive gaming scene as sponsors for various events and teams. It is also pushing hard to sell laptops that even individuals that are not within the gaming sector could also come to know and love. The company plans to shout out to the world that the PC race is not dead, for gamers or for casual users.
Razer Plans to Open Their First Standalone Flagship Store in San Francisco Soon
Razer, the 11-year-old California-based tech company, has just recently released their Blade Stealth, which is built for casual PC users as well as for PC gamers. Albeit it does require for quite the asking price, it does continue with the company’s fascination for top-of-the-line PC equipment. It features high resolution touch capacitive displays, powerful Intel CPUs, and a Chroma keyboard in which allows users to take advantage of backlit keys in different colors. The Blade Stealth is even placed within a market that can easily compete with the 13-inch MacBook Air and the Dell XPS 13.
Min-Liang Tan, Razer CEO and co-founder, told the following to USA TODAY: “What we want to do is to make sure that there is a Razer Blade Stealth in every Starbucks, in every office, in every home. And slowly but surely hopefully convert as many of them to PC gamers as we can.” The tech firm is planning to open their first San Francisco store, which is a standalone flagship shop, next week.
Their strategy for opening up the PC market more comes as the business sector now suffering from a decline in demand. There are various reports wherein global PC shipments in the first quarter of this year have fallen to their lowest since the year 2007, as per research firm Gartner. Furthermore, it was the sixth-straight quarter of falling shipments.
However, the casual PC user is not the end goal for this particular company. Instead, they want to make use of their new laptop to attract future videogamers. It even offers a Core accessory in which allows gamers to add in an external graphics processing unit.
Michael Pachter, an analyst at Wedbush Securities, had the following to say about Razer in an email interview with USA TODAY: “Razer is managing the growth of PC gaming brilliantly by offering a gaming laptop. Anyone who actually needs a PC for productivity is a target, and Razer has a gamer-friendly (and gamer-first) strategy.”