There are many companies that are in the tech industry that are vying for the top spot in the virtual reality space, and one of those firms is OnePlus. Primarily known for making smartphones, the tech company is going to make another push into the VR market with the launch of their next smartphone. But this time around, there is an accompanying shopping experience to match.
OnePlus Goes for One More Push Into the VR Space
OnePlus, the China-based technology firm, first jumped into the virtual reality bandwagon when it launched the OnePlus 2 smartphone last summer. In that release, they have given away (that’s right, gave away) over 30,000 specially customized Google Cardboard kits in order to let the community of fans experience the unveiling of the mobile device with more detail than just watching the device being held on stage or taking a look at the various features and hardware specs on a traditional screen.
This time around, instead of giving Google Cardboard units, the company is giving away 30,000 units of “Loop VR” headsets, which is made by their partner virtual reality company AntVR. Furthermore, these headsets are completely free.
The theme of this year’s launch is space, as Carl Pei, co-founder, explained: “We believe we, and the tech industry as a whole, have only scratched the surface of what can be done in VR, and there’s much more immersive experiences to be had. Inspired by a certain fan video, we took to our imagination of where OnePlus would be decades from now, having moved our headquarters to space. Our space station is called The Loop, and we’re excited for you to check it out.”
There is no official launch date for the next OnePlus smartphone. However, when taking into account the unveiling of the device, the 30,000 people who will get the Loop VR headset will also get exclusivity in getting early access in purchasing the handset. The company initially made a name for itself by limiting the sales of their smartphones to individuals that have acquired special invitations; and in this case, it comes through the virtual realm. This is an interesting concept indeed as one of the major e-commerce players, such as Alibaba, are now exploring their efforts into more permanent bases rather than just going at it with a single product approach.
The smartphone industry, more specifically that of the Android sector, is greatly competitive, and OnePlus, to its credit, did come up with some unique and exciting ways in order to assemble and retain the company’s fans.