Oculus, the company responsible for creating the Rift VR headset, is now preparing to launch their retail strategy prior to it being able to fulfill all of their customers’ pre-orders. There are still many people who have pre-ordered the virtual reality device earlier this year who are still waiting for their devices primarily because of component shortages. However, this does not stop the Facebook subsidiary firm from offering a small amount of their stocks at Best Buy, along with some other online retailers, this weekend.
The Oculus Rift VR Headset Will be Available at Best Buy and Other Online Retailers This Weekend
This coming Saturday, there will be 48 Best Buy locations that will offer interested purchasers the chance to try out the Oculus Rift headset. Some of those stores will even have the virtual reality device up for sale on their shelves. Additionally, the Microsoft Store and Amazon will have the Rift headset available for purchase starting the 6th of May at 9 a.m. Pacific Time. This means that people, even for those that did not place their pre-orders before, would be able to potentially walk out those stores with a Rift in hand. There are some analysts that foresee that the VR industry will boom into a $40-billion business by the year 2020. However, the company needs to fulfill all of the orders first prior to any growth becoming possible.
VentureBeat had recently asked the virtual reality subsidiary of Facebook if they are worried about upsetting their fans by letting Best Buy immediately take a place in front of the line. At the time of writing, the company that made the Oculus Rift headset possible does not have a reply to the inquiries yet.
However, in an official blog post, the VR company acknowledges that there are some Oculus Rift customers that are still waiting for their headsets. The firm thinks that those who have pre-ordered the device should track down one Best Buy store and try to purchase one themselves. “We know that many preorder customers are still waiting for their Rifts, so we’re offering those customers a chance to purchase Rift from retail instead — while keeping their preorder benefits, like the Eve: Valkyrie Founder’s Pack and priority status for Touch preorders. Starting May 6, if you’re interested, simply go to your order status and let us know you’ve purchased a Rift at retail, and we’ll cancel your preorder. Your Ever: Valkyrie entitlement will appear in your order history,” the post reads.