A free calling app called nanu is in the works in collaboration of an Indian smartphone maker Intex Technologies and a Singaporean-based mobile application company.
The partnership will yield a smartphone with the nanu software pre-installed in the unit this coming July as Intex is set to launch two new smartphone models in the same month.
Gentay Communications is the parent company of nanu software, pertaining to the free call app, Martin Nygate, CEO said that the free-call nanu, which subsidizes cost through targeted advertising on ring tones of dialers, is designed to operate in 2G areas, opening up to a market of millions of rural folks.
He also said that nanu was already downloaded by 1.5 million subscribers in India out of the 2.2 million subscribers globally. Additionally, according to Nygate that the Indian market is nanu’s biggest market that is why the company teamed up with Intex to launch it through two new smartphones.
WILL NANU STAND OUT FROM THE COMPETITION
Nanu is quiet different from typical voice calling apps and that’s what make it interesting as Nanu is created to call all you can for free anywhere around the world whether you will call a non-nanu user or on landlines and not to mention with your mobile.
Apart from being free, nanu can also be used on any network which includes 2G, this is to provide high quality calls from locations where other apps do not work according to Nygate.
“Having nanu embedded in smartphones means millions of people in rural and developing areas will now have access to free calls by just inserting SIM card in their newly purchased phones,” he said.
“Smartphones have become an increasingly competitive sector, especially in India where cost performance is vital.
Intex Technologies (India) Ltd. via Sanjay Kumar Kalirona Business Head of Mobiles said this, “You need to provide customers with something more than just a gadget,” he added that, “We believe that embedding nanu will not only prove to be a big attraction but will also revolutionize the market. The new phones with nanu will help Intex further differentiate ourselves from our closest competitors.”