Lego Universe Embrace Angry Birds

Lego Universe Embrace Angry Birds

Angry Birds construction toys in collaboration with Lego is in the works. The popular Angry Birds creator which is the Rovio a Finnish company have partnered with the Lego Group to develop a line of Angry Bird toys, the new effort of Rovio is in line with the company’s 73 percent profit drop.

There is no definite announcement as to when the new toys will be available in the market but it is expected to hit the stores in spring 2016. The release will jibe allegedly with the movie adaptation of Angry Birds the most downloaded mobile games in the history.

 The Lego Universe is already consist of different elements such as Star Wars and Minecraft, the deal of Rovio with Lego will put the Angry Birds along with other prominent Lego toys. Legos have been part of most childhood moments since Legos have long been a favorite building blocks for children and adults as well.



This is a crucial step for Rovio since the decrease of the company’s profit. The huge success of the sling-shooting mobile game makes it so popular that you can see the birds almost in everything it maybe in the form of toys, school supplies, soft drinks even in candies however, the company have announced in March that its consumer goods division’s which includes the toys incurred a massive profit loss from 73.1 million euros ($81.8 million) in 2013 to 41.4 million in 2014 as demand for its products fell.

The huge fall of the company’s revenue evidently alarmed Rovio that is why it announced layoffs in December which leaves 110 employees jobless. Aside from that the company also decided to close a game development studio in Tampere, Finland.

Pertaining to the company’s agreement with Lego, Rovio spokesperson sad that “People at Lego fell in love with us when they saw the movie, and that is how we ended up building this [deal]. This will have a huge impact in our consumer product business, which as you know is very cyclical.”

And in connection to the movie adaptation of Angry Birds which will be distributed by Columbia Pictures the CEO Rovio Pekka Rantala said that “the film, which will be distributed by Columbia Pictures, would lure licensing dollars to the company as other companies try to capitalize on the possibility of it being a hit.


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