iPhone SE – Apple Planning to Win Big With Tiny Phone

Apple has just recently introduced the newest member of their smartphone family dubbed the iPhone SE. Instead of going the “large and in charge” route, the firm took a step back in terms of size as the new phone sports a 4-inch touchscreen display. While it may be teeny as compared to its newer siblings (the iPhone 6S and 6S Plus), it has the A9 chip which gives it double the performance that the iPhone 5S has and equal to that of the 6S. Furthermore, it has a mid-range price which is acceptable considering the firm likes to place their phones at the top-ends of the market whenever they release a new phone.

iPhone SE - Apple Planning to Win Big With Tiny Phone

The iPhone SE May be Tiny, But it Has the Power Equivalent to That of the 6S

With the announcement of the iPhone SE, it comes with practically the same size as the iPhone 5S. Therefore, it is now the smallest smartphone in the company’s current lineup, and also the first mobile phone to be released with a smaller display than 4.7-inches since the iPhone 6 was released back in September of 2014.

“Some people simply love smaller phones,” said Greg Joswiak, Vice President of product marketing for Apple. “And the 4-inch phone is often their first iPhone. Some people asked and pleaded with us. So we’re calling it the iPhone SE. Our most powerful 4-inch phone ever.”

The iPhone SE might be named as such to give tribute to the Macintosh SE computer which was released way, way back in 1987. The new phone has an almost identical form factor to that of the 5S, but it does borrow some features that are found in the 6S such as a Touch ID fingerprint scanner and a flush camera lens. However, the SE does not have the 3D touch feature. It will also be available in four different colors, which are black, white, rose gold, and gold.

It also has better LTE capabilities and it has an NFC chip which supports Apple Pay. The rear snapper is also that of a better 12-megapixel camera which immediately puts it in-line with the firm’s 2015 smartphones.

However, it is clear right off the bat that the iPhone SE will already have some caveats. Double the processing power means it can put a huge drain towards the battery life, but the new phone promises to have a longer battery life. Furthermore, the standard unit will STILL have 16GB of internal storage. Now, if you are the type to continuously take pictures and videos, then you will see those 16GB eaten up rather quickly.

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