iPhone 7 – Demand for Next-Generation Apple Smartphone Very High

Goldman Sachs thinks that the iPhone 7 is going to be one of the biggest smartphones that will hit markets, and it’s not about the physical size of the mobile phone that we’re talking about here. Simona Jankowski, the bank’s senior equity research analyst, states that the number of people wanting to get their hands on Apple’s next-generation iPhone will be “remarkably high.”

iPhone 7 - Demand for Next-Generation Apple Smartphone Very High

People are Already Clamoring to Get an iPhone 7, Analyst Reports

The analyst from Goldman Sachs has a theory based on an online survey which has 1,000 proponents of which are United States consumers above the age of 18; Jankowski found out that “only” 17-percent plan to buy an iPhone over the next three months, while a huge 44-percent of those who answered the survey would want to purchase an iPhone 7 this fall.

Of the people who took part in the survey, 70-percent already claim to be iPhone owners, whereas 24-percent are deemed as “switchers” as they left their Android devices for a happier life with the iOS. However, this is not the notion that impresses the analyst most of all. What caught her attention is what she expects to happen with regards to the replacement cycle for the next iPhone. She states the following about it: “To us, the most significant aspect of this response is that a third of the replacement demand is coming from current generation (i.e. less than 1-year old phone) users. This could suggest that the iPhone 7 will drive a shorter replacement cycle, perhaps in response to installment/lease plans such as the iPhone Upgrade Program, which allow a user to upgrade to the newest phone every year while maintaining a flat monthly bill.”

The 7th major installment to the iPhone line is expected to be revealed this September at Apple’s annual keynote. In contrast to that of Apple’s major redesign of the iPhone 6 back in 2014, the 7th iPhone is said to offer only minor changes with regards to its external looks. Speculations include the removal of two antenna bands on the back, inclusion of dual-lens camera, and perhaps a slightly thinner frame.

Jankowski says that she expects Apple to beat expectations with $54.4-billion in revenue and $2.17 earnings-per-share as she writes about the company’s forthcoming 2nd quarter financial report that will happen later this month.

The Goldman Sachs also thinks that the tech giant will announce 53.6-million iPhones to be sold within the quarter, as compared to a consensus of 50-million; furthermore, should the iPhone 7 would indeed become a huge hit, then Apple may have even surpassed their initial goals of shipping more of their smartphones to a broader range of consumers.


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