There are thoughts and statements that the iPad Pro may have stolen the show at the recent Apple event at San Francisco. This new tablet brought about by the tech giant has been given a larger screen than its predecessors. The company hopes that its bigger screen (along with its plethora of new features) will bump up their sales in the declining market for mobile tablets.
Will the New Apple iPad Pro Bring Its Mobile Tablet Sales Back Up?
During the recent Apple event, it was announced that the company’s new addition to their mobile tablet line is dubbed the iPad Pro. It was created with a 12.9 inch screen, which is noticeably larger than its predecessors. The screen size is also wider and bigger than most tablets in today’s current market. To a lot of people’s surprise, Apple’s new tablet is very compatible to run Microsoft Office apps. It is also great for apps from Adobe as well, as the company had stated.
The new Apple iPad is also compatible with a couple of new add-ons which are the new Apple Pencil and the new smart keyboard. Both peripherals are sold separately.
The new tablet, along with the add-ons, would welcome a good turn of events for Apple. Analysts foresee that it will boost the company’s sales, especially in the mobile tablet division. But the question here is, how long can Apple count on the boost from their new iPad?
It is seen by Munster, of Wall Street firm Pipar Jaffray, that the boost in sales won’t last very long. In fact, it would seem that the “upgrade” in sales will only be for the short term. The analyst stated in an investors note that was released last Wednesday, the benefit from the sales of the new iPad will only be for the short-term and longer-term sales will only be average. As sales continue, it won’t show much difference to the performance in the market with previous iPads.
The analyst also stated that the new iPad Pro is projected to have a 4 percent drop in sales when 2016 arrives. This means that the boost in sales will just be, on average, for about 3 to 4 months and might end after the Holidays. It is not just with the iPad that is seen to have lowered sales over the next few years but with the entire mobile tablet market as well.