How targeted marketing works

How targeted marketing works

In case you look at something on the net you might find that it goes with you on any site that you visit, appearing in ads on seemingly unrelated sites. This might be among the easiest kinds of targeted marketing. When you visit an online site, advertising campaign from advertisers will leave a tracking cookies in your internet browser, allowing them to monitor your web activity and then later on it will remind you of the products or services have interest. Search engines like Google gathers information in regards to the queries done from a specific ip, taking into consideration search keywords, but also an individual’s place. They also target marketing based on keywords amassed through the communications in your own e-mail inbox. Your task on Google-owned sites like YouTube is also fed back into advertisers for use in targeting. Social networks  sell information to advertisers  as well. Facebook uses the personal information which you give about your life and passions, and your ‘Likes’ and friendships, to help advertisers pitch to the right audience.


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