Google – Search Engine Giant to Boost Mobile Web Loading Times for Apple Devices

Google and Apple are known to be direct rivals for the mobile space. Call it competition, but when it comes to these two tech giants battling it out for the mobile sector, it can be a win-win situation for consumers. Take for example the latest move from the search engine giant as they have a large plan of speeding up the loading times of mobile websites that are being picked up by Apple devices.

Google - Search Engine Giant to Boost Mobile Web Loading Times for Apple Devices

Google Plans to Speed up Mobile Web Speed for Apple iOS Devices

The Google iOS mobile application that are found in gadgets such as the iPhone or the iPad now supports the company’s Accelerated Mobile Pages project. This has been created in order to increase mobile web speeds, specifically those of news articles found around the World Wide Web. Those who read news articles as part of their everyday routines through their iOS devices are sure to take good advantage of this particular move.

Now, when iOS users search news using their mobile Apple devices using the Google app, they should be able to see a more streamlined look for the news articles that their used to visiting such as those from The Washington Post as that publishing company chose to participate in the search engine’s web project.

The Accelerated Mobile Pages project, or AMP for short, is an initiative led by the search engine firm itself in order to standardize the software code found on each news article on the mobile web. AMP was designed to remove years of accumulated software code that has been continuously been built up on the websites of online publishers. This particular code can cause news articles to load at a snail’s pace, even though most of these are just piles of text.

As of Friday, users of iOS devices should be able to see a lightning bolt graphic, as well as the letters “AMP” that are next to news articles from certain online publishers such as in the “top Stories” portion of the search results found in the Google app. This is quite similar to Facebook’s instant articles wherein users would also be able to see a lightning bolt icon found on the upper right of a certain link on the social media platform. When users would tap on said article, it should load almost instantaneously.

Due to Google, more particularly that of the search engine itself, rewarding online publishers whose websites are able to load faster with higher search rankings, there is that possibility that online publishers who choose to implement the AMP project will be able to see their own websites raise in ranks.


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