Back in 2012, the popular search engine giant launched Google Fiber, which is an ultra-fast Internet service and was first launched in Kansas City. The service offers speeds that are two to five times faster than what you would normally get from your “traditional” Internet Service Provider, and these providers have taken notice. When it was released, AT&T dropped its prices last year so that they can stay competitive with Google’s own Internet connection service. Fiber now operates in Austin, Atlanta, and Provo, Utah. They plan to continue expanding towards other new cities within the country. When it was initially launched in Kansas City, users has several options to take advantage of the service. There was a paid and free service, but the latter potion is now has a fee.
Google Fiber’s Free Service Now Has a Cost
The options included in taking advantage of Google Fiber include one wherein users would pay $70-per-month for their Internet connection, pay $130-per-month for Internet connection and TV, or either pay a $300 installation fee and give up any other monthly charges. Well, the last item on the previous list was supposed to give free monthly Internet connection, but not anymore.
Alphabet, Google’s parent company, is now doing away with the free Internet connectivity package in Kansas City. The firm confirmed this to Re/code, and users would now have to start coughing up an extra $50-per-month for its least expensive offering. Said offering has no contract nor construction fees involved. Still, the price change does not affect a number of “digitally divided neighborhoods,” as what Re/code reports. While Kansas City citizens can moan and groan all they want, Austin and Provo still has the free Internet connectivity option.
Even though it would seem like a dastardly move to be made by the search engine giant, it is not that difficult to see why they have to move away from providing free Internet connectivity. Alphabet is trying to monetize the Internet connection service as they are turning it into a broadband Internet carrier to compete with other big names within the industry. Close rivals are those of Verizon, AT&T, and Comcast.
When the search engine company announced the creation of Alphabet (which is now their parent company), it now houses the more experimental branches of the firm, which includes things like Google Fiber, the company’s self-driving car, and Nest. These projects have a clear revenue path, and Alphabet requires more time and patience to get most of them fully publicly released.