Facebook Messenger – First Bot for Real Estate in Australia Has Just Been Released

Facebook Messenger has now been making use of chatbots, more specifically for businesses, to help companies keep up with their customers’ requests, inquiries, concerns, and sometimes even complaints. The recent one to add on that ever growing list of bot users is Australian property website Domain which had just launched their first chatbot on Facebook’s popular messaging platform in Australia for property searches.

Facebook Messenger - First Bot for Real Estate in Australia Has Just Been Released

Domain Just Launched Their First Facebook Messenger Chatbot in Australia

Domain’s Facebook Messenger bot allows individuals to drop a location pin into the messaging platform in order to find properties for sale within the given vicinity. Otherwise, you can also get the buying guide for any property.

In order to use the Facebook Messenger chatbot for Domain, you would have to either go through their Facebook page or directly through the use of the Messenger app on your mobile device. Clicking on the location pin button will drop your current location or you can also type in an address into the chat room. The chatbot will then respond by sending back properties that are within the location that has been dropped which even includes a list of prices as well as the ability to click through them for even more information.

The bot also allows you to type in a specific address for a particular house and get a buyer’s price guide out of the inquired property. You can also find out if the house that you’ve just asked the chatbot is on sale or not. This feature taps into the website’s Home Price Guide, to which Domain users will be able to check out the sale history, photos, rental yield, along with a price estimate. You can gain access to these additional information by clicking on the links that the bot will provide.

Damon Pezaro, the chief product officer at Domain, stated the following in an emailed statement: “Consolidating property search into one of the most popular consumer apps creates a whole new experience for Doman’s audience. Creating a Domain bot for Messenger allows a more natural communication interaction and saves consumers time flipping between apps and website.”

Even though Domain’s Facebook Messenger chatbot is a bit on the simplistic side as compared to other companies that managed to make full use of its earliest capabilities, it still sets a great example as to what we can expect from companies that are pushing into this new functionality. At the time of writing, you can’t refine your search yet, nor ask any extra questions, nor view rental properties with the Australian website’s Messenger bot.


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