Facebook – Acquires Masquerade

Facebook has already acquired virtual reality firm Oculus some time ago, and it seems the acquisition does not end there since they have just recently acquired Masquerade, an app that will record and share silly selfies and videos. Nevgen, one of the co-founders of said app, has stated that they are excited to have joined forces with the highly popular social networking portal. With the joint forces, they are now able to bring their technology to even more people. Even though the price of said acquisition was not disclosed, both companies have stated that the MSQRD will still be able to operate as a standalone app for Android and iOS devices. The app in question will allow users to record selfie video animations that will change the way you look within the clip.

Facebook – Acquires Masquerade

Facebook Acquires Masquerade to Bring More Silly Selfies to the World

In a report written by the Tech Insider, it has been stated that Facebook will continue to keep Masquerade but will let it run as a separate app. However, there are plans to integrate the face-swapping feature into the popular social networking app as well.

“Masquerade has built a fantastic app, MSQRD, with world-class imaging technology for video,” a spokesperson from the social networking portal stated. “We’re excited to welcome Masquerade to our team and continue enhancing the Facebook video experience.”

It was recently announced that the social networking giant is acquiring Masquerade. The startup was founded about a year ago and has quickly made its way up on the ranks of being one of the most popular mobile apps to be downloaded for iOS and Android devices, as per the app-ranker App Annie.

So what’s next for the two companies? To start, people can expect that the face swapping features of Masquerade will soon find its way into the mobile social media platform within the near future. In comparison to Snapchat, Masquerade will now allow users to add special effects within the photos and videos such as snow backgrounds or animal masks but it does not have the bulging eyes feature.

Sergey Gonchar, Eugene Zatepyakin, and Eugen Nevgen, which also happen to be the co-founders of the MSQRD app, will now be joining the ranks of the London offices of Facebook. The social media app will then expect to bolster its audience as it continues to grow even further in number with each passing day. The Masquerade app is also seen to increase in users as soon as the two companies integrate their services for both apps.


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