The BlackBerry Priv may be the answer to the Canadian company’s diminishing fame as major competitors continue to set the levels higher with new smartphone tech. But could this new shift in its operating system change everything for the embattled mobile phone manufacturer?
The new Android smartphone from the Canadian mobile phone manufacturer is said to mark the radical departure from BlackBerry’s old history of selling their products with their own homegrown software. Many people know that the company did try to keep up with the competition as the age of touchscreen handsets went into the scene. Sadly, their line of touchscreen mobile phones with their own BB OS was not received well by the public.
The BlackBerry Priv May Be the Answer to the Canadian Company’s Diminishing Stature in the Smartphone Market
Hardcore BB fans should look at The BlackBerry Priv with much anticipation. Even though it does run on Google’s famous operating system, it was not meant to complement the company’s existing smartphone line from the onset. In fact, this new mobile phone was designed to kill their old line.
After years of combating Android, the smartphone manufacturer finally gave in to the world’s most popular operating system for mobile devices as they introduce the BB Priv. It could very well mean that the Canadian mobile phone company is now ready to put their BlackBerry 10 operating system down to its final resting place.
Chris Hazleton, an analyst at 451 Research, states that the shift to the Android operating system is another signal brought about by the company as it is stepping away from their once holy ground.
There is nothing subtle about the change in the operating system, and the new move would create a radical new chapter to what could be the next BlackBerry line of mobile phones. The company once dominated the white-collar world as they began to trademark smartphones with a physical keyboard back in the day. However, most people started the decline on their interests for such mobile handsets when the touchscreen devices began a revolution on a massive scale. This left BlackBerry struggling to keep up to maintain their rankings in the market, which was ultimately lost over time.
The BlackBerry Priv could be the company’s major contender to the popular Apple iPhone and a long list of Android handsets. In the second quarter of this year, BlackBerry only had 0.3-percent of the total market share for smartphones running its software, according to IDC.