In order to mark the first year for the release of the Apple Watch, The Wall Street Journal’s Daisuke Wakabayashi had reported that the initial sales of the wearable tech are estimated to double when compared to that of the original iPhone. However, the Cupertino, California-based tech giant does not break out the Watch units in its financial reports. Therefore, analysts and those who are closely watching the business are only left to estimate on how the wearable device is doing in the market. Analysts estimate that there are 12-milllion watches that have already made its way onto the wrists of customers in the previous year.
A Year After the Apple Watch Has Been Released, We Look Into it While Comparing Numbers With the iPad
Since it has been estimated that there are 12-million units of the Apple Watch that have been sold, it would make for the Watch to be roughly a $6-billion business. This is pretty spectacular considering that this is still a new product within a fairly new category wherein many people would still consider it to be a premium accessory. This is talking about all versions of the Watch, and not just that of the Edition model.
Nevertheless, the first year of existence of a device within markets is not always an accurate reading, especially when looking at the long term. Furthermore, that first year is particularly a successful one as compared to past performances of Apple’s other products. Instead of comparing the Watch to the iPhone, in which the latter device became the company’s most important and profitable product, a better comparison would that be between the Apple Watch and the Apple iPad. The iPad had started a fever pitch when it was first released, but since then, it has cooled down into a more respectable $20-billion yearly business.
It should be noted that when the iPad was released back in early 2010, which was three years after the iPhone made its debut, Apple did enjoy a holiday quarter in which it sold 8.7-million of their smartphones. The iPad arrived into the scene with its chest held up high with high expectations. Apple answered the many concerns of people by pushing it more than just an average e-reader or that of a larger iPhone. To this day, the iPad still continues to be successful for Apple, but it is now more likely to settle into a solid performing category like the company’s own Mac computers.
So what does this all mean for the Apple Watch? This means that even though the Watch has been successful in its first year out in the market, it may follow the same fate with the Apple iPad. For the long term, those sales figures might stabilize and would continue the trend to what the iPad might have started.