At the time of writing, Apple Music has two major problems – one is that the streaming service has an interface that is somehow needlessly complicated and the other is its deep relationship with iTunes. Reports state that these issues will be fixed in an overhaul that is expected to be launched at the Apple Worldwide Developers Conference that will take place in June of this year.
Apple Music Expected to Have a Major Overhaul in June
Apple Music is the product of the Cupertino, California-based tech giant when it acquired Beats Music back in 2014. However, they have folded Beats employees into Apple which resulted in a culture clash. The resulting scenario affected the streaming service’s rollout, as per a report by Bloomberg. Apple then diverted their resources from iTunes, which was viewed as a service that is in a slide, to focus more on the music streaming service instead of searching for solutions in combining the two, or at the very least, to improve upon iTunes. It turns out that the download store is still holding strong as it is seen to have been giving Apple billions of dollars in revenue for each reported quarter. iTunes, even by its lonesome, is more successful than most businesses.
Even though there are reports that claim that Apple Music will be getting an overhaul, it is still unclear at the moment as to what the changes would be on the streaming service or in iTunes. However, according to Bloomberg, the revamp is being overseen by Robert Kondrk, iTunes content Vice President, as well as Trent Reznor, Nine Inch Nails lead singer. Also, it is not surprising that Jony Ive, Apple design head, has provided notes, as Apple has vice president of software and services Eddy Cue and Jimmy Iovine, a music industry veteran. Both champion on the streaming service inside as well as outside of Apple.
When Beats Music was acquired by the tech giant, many employees from the former company left. This is due to the complex product approval process. Former CEO of Beats Music Ian Rogers left just a few months after the Apple music streaming service was launched. Nevertheless, Apple did a regrouping and now has more than 1,000 people working on the services from their offices situated in Los Angeles.
Why is an overhaul for Apple Music very possible? It is because the tech firm is betting big on their services as their hardware is seen on the decline. The music streaming service may be a larger revenue generator should it fit more seamlessly into iTunes.