Apple has recently unveiled a campaign called Apps for Earth. While the campaign is running, the App Store, for 10 days, will feature 27 popular apps, which include Jurassic World: The Game, SimCity BuildIt, and Angry Birds 2, which have new environment content just for Earth Day.
The Apple App Store Brings Environmental Content to Popular Apps for Earth Day
The money that is spent on purchasing one of the 27 apps from the Apple App Store, or making purchases from the apps themselves, will then proceed as support for the World Wildlife Fund. This is to help advance the organization’s climate and environmental initiatives. Furthermore, given the size of the App Store itself (which has now millions of users across 155 countries around the globe), as well as the huge reach of some of the more well-known apps (Angry Birds 2 has already been downloaded more than 85-million times at the time of writing, as an example), this campaign might just be the company’s farthest-reaching green initiatives to-date.
The tech giant, which is also known as the world’s largest company by market capitalization, has been sseen to unveil a series of high-profile green initiatives. For instance, back in October of last year, the company had announced about their new solar energy plans for China. Back in March of this year, their latest special event, Lisa Jackson, which is a former EPA director now Apple’s vice president for environment, policy, and social initiatives, had announced 93-percent of the firm’s global facilities are now being powered by renewable energy.
While we are living in a time wherein it is quite hard to make people take notice of our environment, the company is instead holding out a huge megaphone. In a recent interview with the Post, Jackson said that the company is very serious about extending their green initiatives towards new directions. She said, “This is yet another example of our work to help the planet, and it addresses something we hear a lot of from out customers. They love the work Apple is doing as a company, but they want to be engaged in this mission of leaving the planet better than we found it.”
The vice president for environment, policy, and social initiatives from Apple then continued by stating, “This is really our first big step into engaging customers in our mission.” In fact, their campaigns are already drawing a lot of major attention.