YouTube Kid’s App advertisement content brings fury to consumer groups. The consumer groups’ expresses their displeasure on the way the advertisement was being presented especially to children and they are charging the new app’s videos as deceptive as it interweave entertainment and commercial content on its videos. The consumer groups says such act is an act of deception.
Thus, these groups are asking the Federal Trade Commission to conduct investigation, to properly address the concern of whether the YouTube Kids App advertisement violates the federal law. The investigation could give light to the issue and would be the best measure that must be done to ensure that kids are protected against deception.
It was just last February of this year that the YouTube Kids app was released both on iTunes and Android stores. The main concept of this particular app is to let kids watch” family friendly” videos on smartphones and tablets and since advertisements are part of Google’s existence they claimed that the advertisement shown in the YouTube’s Kids App are only advertisements that are particularly appropriate especially to its direct audience the children.
In fact there are many types of advertisement that are being banned such as advertisements for food, beverages, video and computer games, and products for beauty and fitness are also included in the banned advertisement.
However, the consumer groups pointed out on the letter they sent to FTC on Tuesday that “Many of the video segments endorsing toys, candy and other products that appear to be ‘user-generated’ have undisclosed relationships with product manufacturers in violation of the FTC’s guidelines concerning the use of endorsements and testimonials in advertising.” The group claimes that Google violated its own stated policy.
The consumer groups that ask the Federal Trade Commission to conduct investigation on YouTubes Kid’s App are Center for Digital Democracy, the Campaign for a Commercial Free Childhood, the American Academy of Child and Adolescent Psychiatry, the Center for Science in the Public Interest, Children Now, the Consumer Federation of America, the Consumer Watchdog and Public Citizen.
As of Tuesday, the company has neither responded nor commented on the issue. So let us just wait for Google’s answer.