It seems that Apple is now well on its way in developing, and making their electric car project into a reality. Code-named Titan, the tech giant’s car project is currently driving ahead with the company’s plans as it is targeted to be released in 2019. The company also gave their leaders the approval to triple their current 600-person team; hence, there will be approximately 1,800 people to work on project Titan. While the car is scheduled to be released in 2019, the shipping date does not necessarily mean customers would be able to get their hands on the automobile on the dame date. Instead, “ship date” means when the date the engineers sign off on the product’s main features, as told by a recent report in the Wall Street Journal. Hence, the unveiling of this car may still be far down the road.
Apple is Driving Ahead With Their Plans With Project Titan As They Increase Workforce
The ambitions of Apple as they hoped to create a car first came out in February. There were leaks that reported to the idea and more reports have been seen about the project since then. The company (which is now the most valuable company in the world in terms of market capitalization) has been hiring more veterans within the auto industry to complete their car project. They have been bringing people into said development from all over, including from battery maker A123 Systems and automaker Flat Chrysler just to name a couple. This is according to several reports from Bloomberg found earlier this year. The report also states that the tech giant is planning to have the car ready to be mass-produced before 2020 rolls in.
Development for the Apple Car is quickly becoming a battleground for new technologies. There are many teach and auto players wanting to add more features and gadgets into Project Titan. There is a battle as to which displays will be added into the vehicle, and even for the company’s future automobiles.
With Project Titan, it would seem that Apple wants to become an important leader in the future of automobiles. It would also seem that the company do not want to take a backseat in major automobile manufacturers. This new project could even become the company’s major player since their line of iPhones and iPads. Even though the company is known to have billions of dollars in cash reserves, it is still unclear if they will become a great contender in the automobile industry.