MyEnergi Lifestyle is a sustainability program by Ford which tackles renewable energy, efficient vehicles and lower energy bills particularly to Chinese consumers, as Ford has launched this program in Shanghai.
Fords proposition is to increase take-up of renewable energy sources and efficient vehicles while reducing power bills by as much as 60 percent for Chinese families. This launch is part of Ford’s massive push in its sustainability agenda.
Ford In Partnership With Other Companies
Ford an automotive company team up with other companies namely Haier a Chinese-owned appliance manufacturer, also Trina Solar a local solar power company and Delta Electronics an electric vehicle charging company to ascend the pilot program proposition in Beijing and Shanghai the same program is rolling out in the United States since 2013.
To roll out this energy-efficiency program in Asia is a significant move for Ford, and for the first time Consumer Electronics Association (CES) brought an appendix of major technology and consumers electronics show which is held in Las Vegas every January.
Referring to the sustainability program, Ford said that the MyEnergi Lifestyle model shows “how combining renewable energy sources, efficient home appliances and a plug-in vehicle can significantly reduce families’ energy costs and carbon footprint.”
The company believes that by bringing together these different elements Chinese consumers can reduce their carbon footprint and cut emissions which is a serious draw card for a country with significant pollution issues in its major cities.
Ford is optimistic and even predicted that the program will lead to “a 40 percent and 69 percent drop in electric and gasoline bills, respectively, for estimated annual savings of approximately AU$1,900 (RMB 9,400), a significant impact on reducing emissions that lead to pollution.”
This means that this program could lead to real savings in energy costs based on research conducted with the Georgia Institute of Technology.
“Future of renewable energy and sustainability was best addressed by multiple parties working towards the same goal — a key factor in the company’s decision to partner with Haier, Trina Solar and Delta Electronics.” Ford Motor Company’s global director of Vehicle Electrification and Infrastructure, Mike Tinskey, stated.
The Global Director also added that “Forging a trend of sustainable energy consumption is one of the major challenges we have ahead of us, it’s not something that any single individual, product or corporation can achieve alone.”
New Smart Mobility projects which built around car sharing, real-time traffic and parking analysis, and driver less technology what is more is that the company revealed that it will not stop from here as it will further its GoDrive car-sharing initiative by launching the service in London, inviting 2,000 members of the public to access 50 vehicles across the city.
There is also a new research project in the Chinese city of Chongqing that will use real-time travel and GPS data on buses to provide travelers with more accurate details on travel and arrival times, Ford announces.
Not only that the automotive company also shows off its platform at CES Asia such as its Parking Spotter and remote driving technologies which is in the trial state back in the US.