Huawei Serious To Gain More Access To US Market

Huawei Serious To Gain More Access To US Market

The world’s top four smartphone vendor Huawei is pressing its handsets to the US market that is why it opened an online e-commerce store to sell its own smartphone directly to consumers in the United States. One of the ways which the company dimmed to catch public attention is by launching new product lines.

 To start the ball rolling, Huawei levitate its presence on the online retail recently by introducing the P8 Lite a smartphone and a product called TalkBand B2 which is a fitness tracker produced by the company’s collaboration with Jawbone.

 Furthermore, the president of Huawei Device USA Zhiqiang Xu, said that, “It’s just the start.” Since the company has more plans in the immediate future and one of the many plans is that the company will soon launch a premium smartphone which will compete with other smartphone premium makers like Samsung and Apple. The direct products which Huawei intends to compete with were iPhone 6 and the Galaxy S6.

 The main objective of the company’s latest endeavor of pressing it harder to appeal to the US market is just a part of a bigger expansive move by other Chinese vendors, which is to market a brand which is cheaper than the competition in the market but built and pack with high-quality premium component.

 Xu believes that, “The market is going to change,” and he added that “E-commerce is the perfect solution in my mind.”

 Consumers will have a feast of affordable unlocked smartphones. That is how Huawei sees it since the P8 Lite offering has a price tag of $250. No contract needed and bound to work with any of US carrier’s LTE network. Xu also believes that the P8 Lite is a good product which the company sees to sell up to 10 million units around the world.

 The attitude towards working with the US carriers which commonly reject Chinese vendors’ top-tier smartphones, is what push Chinese vendors such as Huawei and ZTE to fill out the portfolio on the prepaid or budget side.

 Although consumers in the US still opted to directly purchase their smartphones in an actual store but Huawei’s Xu hopes to catch a little momentum through word-of-mouth, with this he said, “It only takes one or two blockbuster phones to change the whole scenario.”


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