Google – Setting the Bar Higher for the Cloud Competition With Microsoft and Amazon

In the recently held GCP Next 2016 conference in San Francisco, Google showcased a bunch of old and new products and APIs at the event. Even though their machine learning suite already made waves in the tech industry, the firm (also popular for their search engine) is upping the ante of their efforts to take on the likes of Amazon and Microsoft in the topic of public cloud.

Google - Setting the Bar Higher for the Cloud Competition With Microsoft and Amazon

Google Aims to Bring the Public Cloud Game to Amazon and Microsoft

In the event, Google has made some announcements pertaining to the topic of the public cloud. For one, there’s going to be more GCP regions. One of the ways cloud companies are able to differentiate themselves from the competition is through creating data centers across different areas across the globe. What this addresses will be latency issues, which is a vital criteria for high-performance apps. Furthermore, having specific data centers will allow certain countries to have their government and financial data locked away in a close and safe place. Businesses can also take advantage of these specific data centers especially when trying to maintain a competitive edge.

The search engine giant has already moved on to address some of the imbalance that they are being met with tech company Microsoft. Jason Zander, Corporate Vice President of Microsoft Azure, told in an earlier interview with Gadgets 360 that the firm already has 28 data centers across the world and they have “more regions than Amazon and Google combined.”

To correct such an imbalance, the company known for their search engine has recently announced the launch of their US Western region in Oregon, and East Asia region in Tokyo, Japan. Both data centers will be operational later this year.

It does not end there as the Mountain-based tech firm announced at the recent event that they will be adding more of the Google Cloud Platform (GCP) regions by next year. A bunch of these data centers will be expected to pop up in Asia. More of the specifics about these projects will be revealed in a later date.

Aside from having more data centers, Google also talked about the openness of their offerings and that they have insisted that there will be no lock-in of any kind. In fact, Stackdriver, one of their latest offerings, will even work with their competition’s products, more specifically that of the Amazon Web Services (AWS). With it, they offered dashboards, alerts, tracing, production debugging, uptime monitoring, log analysis, tracing, and error reporting across GCP and AWS through a single, unified offering.


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