According to media reports, General Motors is planning on discontinuing the sales for their upscale mid-sized sedan, the Buick Verano, in the United States come 2017. The car manufacturer from Detroit continues to pare back passenger car production in the nation and they are said to be planning on a greater focus on SUVs and crossovers.
General Motors Reportedly Planning to Cut the Buick Verano Line for SUVs and Crossovers
Even though General Motors will reportedly stop the production of the Buick Verano, they will still produce and sell the new version of the Verano which had debuted in China last year. The report comes from Automotive News, and it says that the automaker is planning an overall shift of their resources to the development and production of SUVs and crossovers instead.
Stuart Fowle, a General Motors Buick spokesman, calls the aforementioned report as “speculation.” “We have no plans to announce regarding the future of that model. We’re focused on selling the car we have in showrooms today,” he said.
Because of such a plan, it raises further questions with regards to the Orion Assembly, in which it produces the Verano and the Chevrolet Sonic. GM cut 500 jobs at the plant last fall as the company eliminated a shift. The automaker is investing $245-million at said plant and they have stated last year that they would hire 300 people in order to build the new Chevrolet Bolt electric. Production of the vehicle is expected to begin sometime this year.
The Verano was able to first debut back in 2011 when gas prices were higher and premium brands were rushing towards markets to introduce more compact and lower-priced cars. It was a way for companies to entice buyers to their brands. During that year, the Orion Assembly plant was help up as a model for how the Detroit Three could be able to manufacture small cars within the United States while at the same time making profit out of it.
However, there are now reasons floating around the rumor mill as to why General Motors is allegedly killing off their Buick Verano line. Some of these reasons include the now lowered gas prices, more attractive designs have surfaced in the market for new crossovers, and the sales of passenger cars are seen to be on the slide. Furthermore, it has been seen that automakers are now struggling to keep up with the demand for small and mid-sized crossover vehicles.