Smartwatches are one of the many trends nowadays. The companies that manufacture and market this one particular product are also increasing. From giant tech companies such as Apple, Samsung and LG another company will dive to that market and the new company may have the advantage since this new company that will soon launch smartwatch is Casio which is already a famous watchmaker. The product launching of this new watch will be next year in US and Japan market. While the costs of this device will start at $349.
Casio says that its product will be a watch that tries to be smart, rather than a smart device that is also a watch. Casio President Kazuhiro Kashio stated that the upcoming smartwatch will be aimed at the mass market, offering comfort and durability. He added that the goal of the device is to produce “a device that won’t break easily, is simple to put on, and feels good to wear.” That is according by the The Wall Street Journal report.
On the other hand however, Casio’s soon smartwatch will also features the things found in other smartwathces that includes heart rate monitor. With this Kashio stated that, “at times we just showed off with quirky features and then pulled those products when they didn’t sell well.”
It is now known that the company had already previous plans to enter the smartwatch market but seemed hesitant at first because Kashio have rejected a lot of prototypes that didn’t meet his requirements. The point is that the to be launch smartwatch have qualified to the requirements asked by Kashio.
Casio Computer is a multi national electronics manufacturing company. The headquarter of this company is in Japan. Aside from luxury watches the company is also known for manufacturing products that includes calculators, mobile phones, cameras, musical instruments. The company has long been established however, the means to stay afloat in the industry and to cement the its significance is through launching products that currently matters.