Can Adultery be a big business? To answer the question, let Noel Biderman show you how. Noel Biderman is the founder of Ashley Madison.
Ashley Madison, what exactly it is?
It is a network that linkage people who want to spice up some areas in their lives particularly in the romance and sex department. This is a network for people who like and want to engage with some extra-marital, no-strings attached sex.
Let the truth be told.
The Ashley Madison site is not just a small niche; in fact its parent company is now under the state of financial struggle to keep up with consumer demand internationally. It is now reportedly preparing to go to public to raise a fund that will be use for its expansion. The amount is certain at $200 million.
Ashley Madison is in second place after Match, in terms of the most profitable dating sites on the internet. What makes Ashley Madison stand out from the competition is that this site has a service that focuses on people who are currently in a committed relationship who likes to spice up some things in their lives while staying committed with their partners.
Bumpy road to riches.
The site is profitable, but it can be told that the road to riches is not an easy road to take. Undeniably, a lot of people will oppose, and support from the public for this site can be limited even the founder of Ashley Madison, Noel Biderman, said that he’d be devastated to learn that his wife used the site.
Ashley Madison Slogan does matter?
The slogan of this site is “Life is short. Have an affair.” Does it matter? Maybe yes because in an attempt for IPO also known as Initial Public Offering last 2010 the site received little support from investors in North America and Canada, that is what the company’s Christoph Kraemer told Bloomberg.
Second company’s attempt.
Europe is known to have a more relaxed attitude towards sex, thus and so the company’s second attempt for IPO will be in London, it is further planned that the IPO will transpire on the later part of this year. If granted to bagged success the $200 million figure is just easy money, this way do you think Ashley Madison failed in terms of revenue? The answer is no, the revenue of this site is clear enough that the company is now looking forward for expansion, indeed adultery is a big business.