Even though Apple did popularize podcasts (as many would relate the term podcast to the iPod), many producers of these radio-styled digital shows state that the company is not doing enough in order to support the format.
Podcasters Feel That Their Relationship With Apple Needs to Improve
Producers of the popular radio-style digital shows are now complaining that Apple is not doing enough with regards to getting listener data or staff support, as per The New York Times. Last month, the Cupertino, California-based tech giant met with seven top podcast professionals who have voiced out their grievances about how they are currently being treated, the Saturday report states.
Podcasters complained that they have to deal with only a single employee and that sharing via social media with an iOS device feels clumsy. Furthermore, podcasters need the feedback from their subscribers to make money from advertising as well as the data gathered can prove to be useful in developing more strategies for further improvements on their shows. The tech company reportedly does not provide enough of this data.
Even though podcasts are continuing to grow in popularity, and it is also one way of drawing in users towards the Apple ecosystem, it is clear in the eyes of podcasters, and perhaps their many supporters, that the company is not providing enough support for their cause. iTunes serves as somewhat of a podcasting hub, but the company now faces much competition with their long-standing rival in the tech department, Google. The search engine giant just recently launched its new podcast portal on its Play Store, as well as from the music-streaming service Spotify, in which it had launched its very own video and podcast functionalities approximately a year ago.
One way for podcasters who use the Apple iTunes to make money is for them to sell advertisements. However, ad-related data provided by Apple is limited. For instance, podcasters are able to review as to how many times their podcasts have been downloaded, however, they won’t be able to know how many people listened to them or how far into the program those people stuck around, The New York Times states in their report. Similar information can be found in Google Analytics with regards to web search tracking as well as in YouTube video analytics. Furthermore, podcasters also have to rely on a single employee from Apple to assist them with regards to promotion, the Times explained further. Because of these predicaments, these present obstacles especially when given the large amount of podcasts that are readily available for download and listening through iTunes.