Meanwhile, in Taipeie Taiwan ahead of the Computex trade show Jonney Shih the chairman of Asus said that Asus objective and target is to ship 25 million units of handsets this year.
ASUS PRODUCT OFFERING
That is why the company launch another smartphone and what is exciting about this new phone is that it is particularly a device for selfie. The new product is called ZenFone Selfie. Not just that there’s also a range of 8-inch ZenPad tablets packed beautifully with all-in-one PC feature and there’s ZenWatch 2 a new version of Asus smartwatch.
In an interview, Shih said that, “This year our goal is to try to get into the worldwide top 10,” he also said that, “Our internal goal is a lot more aggressive, but for the public figures, we aim to achieve 25 million phone shipments. Last year, we hit 8 million.”
Compared to the shipment made by giant phone makers such as Samsung that shipped 318 million phones in 2014 and Apple at 193 million the target figure of Asus is just small portion of the cake.
How will Asus achieved its goal? Pertaining to this CEO Shih, said that “We have been driving the performance milestone, but we have also been internalising the practice of design thinking for around eight years, and that started from the Eee PC. It’s not just talking about the gigahertz of the CPU, the RAM and what sort of bandwidth, but more about the desirability of a product first.”
Another way to hit the target set by Asus, the chairman beleives that the comapny has to catch up with the latest trend, in line with this, CEO Shih pointed out that the current trend of unlocked phones being a key driver in phone sales in more established markets such as the US and Japan, and claims the company’s ZenFone 2 is one of the top five unlocked phones sold on Amazon.
WHAT ANALYSTS HAS TO SAY ABOUT THIS
Discussing about this, IDC’s vice president for the Asia Pacific client devices research group Bryan Ma said that, “One of Asus’ biggest strengths is its design chops. But I can’t help but think of similarities with Samsung and wonder if hardware alone is enough.” He also added that, “There’s no doubt that Asus have very impressive engineering skills, and have proven time and again how they can think outside the box.”
According to Ma, “The company is also one of the more progressive OEMs when it comes to hardware design, but the question is whether that will be enough?”