Shopping online can be done straight from your very own smartphone, this means that shopping is literally easy with Google‘s newest button addition which also called “buy buttons” this is according to The Wall Street Journal report.
It is in the state of development but the giant search company is about to test it on smartphones this means that you won’t be seeing this button on your computer. Also buy button will only be visible to advertised products, more than that the company which will pay for advertisement will always get the first spots of results that will definitely be viewed by consumers, though this does not mean that unpaid sites will not make it on the search results it will yet not on the top spots.
Therefore if you want consumers to check your offers you better start paying Google now, not just you will have the buy button in your site you will also be on the top spot of the results shown to consumers. The chance of being click and making a sale is higher compared to just relying with organic searches.
WHAT WILL HAPPEN WHEN YOU CLICK THE BUY BUTTON
Once you clicked one of the sponsored results, it will take you to a different page which is Google’s hosted special purchasing page that will let you customize the product such as type and delivery options plus it will also let you store payment information which can be used again if you opt to repeat similar purchase in the future.
As numbers of people using smartphones rises and visit websites through that, than those who uses the desktops this feature is only applicable on mobile version of Google search. Since it is still under works this latest feature will be available on a limited percentage of the traffic search. This program has been around since December of last year as reported.
HOW GOOGLE PREPARES FOR THIS NEW BUTTON
Google accumulated information such as product, pricing, specification and not just that Google also offers sellers to promote their product, which is also a marketing strategy that will get sale through Google Shopping.
For consumers this offers more convenience yet to the seller that will most likely want to take control over customer information this can be tough as buyers can directly purchase the product without necessarily visiting the seller’s website.